NASCAR Network: Coming Soon… Kind Of

For all you diehards out there who are sick of Speed TV’s so-so NASCAR coverage, relief is coming soon.

How soon is soon? It would appear, about 5 years.

According to Sports Business Journal, the NASCAR Media Group will be purchasing a new, $45,000,000 state-of-the-art home adjoining NASCAR’s Hall of Fame. NASCAR Media Group will be purchasing floors 2-5 of the 19-story building, which will include multiple studios and control rooms. Namely, everything NASCAR needs to start its own network.

So why would it take 5 years for there to finally be a NASCAR Network? NASCAR’s current media deals with television, radio, and internet do not expire until 2014. Then, and only then, can NASCAR begin discussing new media deals, which may include a deal with the potentially new NASCAR Network.

Notice I said “may” and “potentially”. A new NASCAR Network is not yet a sure thing. However, it appears that NASCAR’s sanctioning body is pointing in the direction of wanting a NASCAR Network. If NASCAR Network became a reality, it would join Major League Baseball, the NFL, the NBA, and the NHL, in having its own network.

So, does NASCAR really need its own network? The answer is a resounding yes. When you take a look at which sports already have networks, and consider that NASCAR is the #1 spectator sport in America, I’d say they are in desperate need of their own network. Too bad we’ll have to wait 5 years for it.

Now, if you’ll excuse me, I have to go watch a tricycle race on Speed.

Topics: NASCAR, NASCAR Media Group, NASCAR Network, Speed

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