DeWalt, Kenseth to Split After 2009

DeWalt Power Tools has announced that it will not be returning to Roush-Fenway Racing’s #17 Ford, driven by Matt Kenseth.

Besides Jeff Gordon and Dupont, Kenseth and DeWalt had the longest active driver/sponsor partnership. DeWalt has sponsored Kenseth since his rookie season of 2000, and was the primary sponsor of Roush Racing’s first ever Winston Cup championship in 2003.

Roush-Fenway Racing President Geoff Smith had this to say:

We would like to thank DeWalt for serving as a great partner for the past 10 years. During that time we have seen great success for both their company and marketing program, as well as with Matt on the race track. They will always be remembered and honored as the sponsor of Jack Roush’s first Sprint Cup Championship team. Despite this success – in the face of the significant world-wide economic decline in the construction industry – DeWalt’s decision to not return is not a great surprise to us. Fortunately, we have several great companies interested in taking over and we expect to begin finalizing those sponsorship arrangements in the very near future. All of us at Roush Fenway Racing remain committed to keeping the #17 DeWalt car running up front, winning races and to put them in a position to contend for a second championship this season.”

There is no word as to what company will replace DeWalt on the hood of the #17. However, speculation has already begun. Among potential candidates are current associate sponsors for the #17, which include R&L Carriers, Carhartt, and USG. Crown Royal and Irwin Industrial Tools have also been rumored, both of which currently sponsor Kenseth’s teammate, Jamie McMurray.

Topics: Matt Kenseth

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  • http://stockcarspin.com steve

    IMO, it is a perceived ROI issue in the DeWalt empire, where can they get the most bang for the buck in their advertising. And it may seem quite unrelated, but the current ratings for NASCAR on TV are not increasing, and empty seats are noted on broadcasts. Also, the current Mayfield scenario does not bode well for the France Empire’s approach to rule enforcement. I don’t think it’s an accident that the same operation is in charge of drug testing for the WWE!