Dale Earnhardt Jr. Costs AMS $174,000


When Dale Earnhardt Jr. crossed the finish line in second place in Sunday’s Daytona 500, I doubt that the first thing running through his mind was the people of Atlanta Motor Speedway.

Alright, it’s not his responsability to think about the people of AMS. It’s his responsability to drive a race car to the best of his ability, and on Sunday, he did just that. And on Sunday, he had more important things to think about; himself, his teammates, his team, and what his second place finish did for their morale.

So why should he have put a little bit of thought into the people of AMS? Because he cost them $174,000.

You see, Atlanta Motor Speedway runs this promotion every year. They sell 2,000 tickets at the price of the winning car number of the Daytona 500. If Dale Earnhardt Jr. had finished a single position higher, AMS could’ve sold 2,000 tickets at $88 apiece.

But he didn’t. The winner of the race, Jamie McMurray, drives the #1 car. So Atlanta Motor Speedway had to sell 2,000 tickets at $1 apiece; $87 less than if Earnhardt had won.

When you multiply 2,000 by 87, you get 174,000, which is how much money the track lost when Earnhardt came up short. By the way, the $1 tickets are all sold out.

I’m not complaining, by any stretch of the imagination. As a fan, I’d rather buy $1 tickets than $88 tickets, as would anybody(except perhaps the diehardest of Junior fans). But if I were the track president, I’d be pretty miffed.

I wonder what would happen if David Reutimann won the Daytona 500?

Tags: Atlanta Motor Speedway Dale Earnhardt Jr David Reutimann Jamie McMurray

  • Jamerson

    Do your research a little better next time, Ben. The tickets that AMS sold for $1 usually retail for $59. So just in case a driver with a higher end car number (i.e. 88, 99) wins the 500, there’s a cap to what the tickets cost. I think its $50 (which would place the lost funds from AMS at $98,000). I could be wrong about that, though. Either way, this is a weird thing to post. Anyway, its not like AMS will lose money on those tickets they sold… the lost funds from those ticket sales will more than be made up in concession sales.

  • JJ

    Oh my gosh! Really people, don’t you think if Dale Jr. could have won that race he would have, he worked his butt off getting the 2nd place finish, which I can say as a Dale Jr. fan, I am very proud of, but really, it isn’t Dale Jr.’s fault if they lost money!Like the writer said if Reutiman would have won, the tickets would have been free. let’s try to blame Jr. for something ridiculous! Go 88! Very proud of you, great comeback! people get a life!

  • Garro

    What an idiotic blog! It would be a waste of time to say anymore about it.

  • Larry

    This is wrong. Ams put a cap on the 2000 tickets at 50 dollars. So even if Dale did win they would of sold the tickets for 50 dollars and not 88.

  • Jonny D

    Ben, do your homework next time before writing. The tickets maxed out at $50.00. I’m going to go with AMS knows what they are doing. You, on the other hand…

  • charlotte riley

    cant blame jr ams has done that for years he tried and just so happens that he didne win boo hoo better luck next time

  • Linda Z

    Another fine example of your lack of journalistic talent. I’ve seen more integrity and talent in high school papers. Get over the Jr hate and get your facts straight.

  • Lisa

    OMG be for real What else are you going to blame on Dale Jr…

  • lisa

    This is the dumbest blog ever posted… how stupid ! Why not post how much money Dale Jr makes the AMS track !

  • Tony

    Was it just me, or did anybody else notice that Jimmy Johnson’s drivers suit was stitched with the phrase “Three Time Champion”?

  • guyc

    did atlanta want the stands to look like cali’s what’s a dollar ticket when a hot dog costs 5$ and a beer costs 7$