When fans arrive at Martinsville Speedway for the Tums Fast Relief 500 on Friday, they will notice something different–something pink.
In a nod to October being Breast Cancer Awareness month, the speedway has painted the four-inch high curbs that guard the inside of the turns from yellow to pink. Rita Winbush, Robin Minter, Susan Smith, and Carole McGovern, all of whom are involved with the Ladies First Martinsville and Henry County Breast Health Initiative gathered last week to finish the painting.
Two of the ladies are Breast Cancer survivors.
“We hope this small effort on our part will help draw some attention to a cause that’s so important,” said Martinsville Speedway President Clay Campbell. “All of us know someone that has been touched by breast cancer. We all need to do anything we can do to help bring attention to the cause.”
Mike Smith, director of public relations for the speedway, said the track also is trying to have pink awareness ribbons stenciled on the grass at each turn.
“It is something that is real important” to people in the area, he said of breast cancer, adding that he lost his wife to the illness five years ago.
Smith said the pink paint for the curbs had to be ordered specially because the track wanted the shade to be as close as possible to the color used by Susan G. Komen for the Cure, an organization that raises funds for breast cancer research and awareness about the disease.
NASCAR has been making a big push for breast cancer awareness, said Smith. NASCAR United has a program that it sponsors with Komen to help children whose parents have been affected by the illness, said Winbush, project director for Ladies First.
“I think that it (the pink) really speaks” for the track and Campbell, said Minter, community manager for the American Cancer Society.
What do you think NASCAR fans? Do you love the pink curbs?