UPS dramatically scales back its NASCAR sponsorship

Earlier in September the SportsBusiness Daily reported that UPS planned to cut back dramitically on its support of Roush Fenway Racing’s No. 6 Ford driven by David Ragan in 2012 and on Thursday the reports came true.

While UPS will continue its relationship with Roush-Fenway Racing, it will not be on the hood of the No. 6. UPS will become a full-season associate sponsor of the No. 99 driven by Carl Edwards.

In addition to the sponsorship, UPS announced they have signed a multi-year agreement to remain NASCAR’s Official Logistics Partner, providing pick-up and delivery services for race teams, vendors, and suppliers at ever NASCAR Sprint Cup Series event throughout the season.

“UPS has enjoyed a great relationship with NASCAR and our official status allows us to continue providing logistics solutions for other great NASCAR partners both at and away from the racetrack,” said Ron Rogowski, UPS vice president, sponsorships & events.  “The shift in our program was a strategic business decision that allows us to focus on the elements that drive the best return on our investment, including continuing our relationship with Roush Fenway Racing.”

UPS will be the primary sponsor for one race during the 2012 NASCAR Sprint Cup season at Kentucky Speedway.

The 2012 racing season will be UPS’s 12th consecutive year of team sponsorship in the Cup Series. They first started on the hood of Dale Jarrett, who retired in 2008.

“It has been an honor and privilege having David Ragan serve as UPS Racing’s official brand ambassador on and off the track during the last three seasons,” added Rogowski.  “David’s dedication, work ethic and personal integrity are second to none and we always will be grateful for the many contributions he and the entire No. 6 team have made to the success of our motorsports program.”

“We are very pleased that UPS will continue to partner with Roush Fenway Racing,” said Roush Fenway President Steve Newmark.  “UPS is one of the most recognized and respected brands in the world and we have enjoyed a strong relationship for many years.  Although they are restructuring their commitment, it speaks volumes that an organization of UPS’s caliber has chosen to stay a part of our partnership roster and that they recognize that Roush Fenway will continue to deliver a great return on their marketing investment.”

As of Thursday morning, Roush-Fenway Racing had not announced a sponsor for the No. 6 Ford of David Ragan. This brings the total to unsponsored cars at RFR to three, which includes 2011 Daytona 500 winner, Trevor Bayne and current NASCAR Nationwide Series points leader, Ricky Stenhouse Jr.

Tags: Carl Edwards David Ragan NASCAR Sprint Cup Series Roush-Fenway Racing UPS Racing

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