Kellogg Company announced on Thursday that they have signed a multyear extension with Roush-Fenway Racing’s Carl Edwards. They will serve as the primary sponsor of the No. 99 four four Sprint Cup races in the 2012 season.
Edwards, who is a fan favorite, finished as runner up in the 2011 Chase for the Sprint Cup and has accumulated 19 wins during his stellar Cup career.
Kellogg has been involved with NASCAR for many years, including serving as a primary sponsor of the No. 99 Ford with Roush Fenway for the past two seasons.
“It’s an honor to be involved with Kellogg,” said Edwards. “They have tremendous commitment to quality in everything they do and racing fans love their products. They are a fun partner to go racing with and I’m excited about continuing the relationship.”
Fastenal will sponsor Edwards for 17 Cup races next year and UPS will sponsor one. Edwards also said during NASCAR Champions Week that Aflac will continue as the primary sponsor for select races as well.
“Our involvement with racing gives us a great opportunity to interact with our consumers in a fun, exciting environment,” said Brad Davidson, president, Kellogg North America. “We are thrilled to extend our relationship with Carl and Roush Fenway Racing, and we look forward to seeing Kellogg’s Frosted Flakes and Cheez-it crackers on the No. 99 car next season.”