Since the conclusion of the 2011 NASCAR Sprint Cup season, rumors about the future about Best Buy going to Roush-Fenway Racing have been running rapid. Speculation about the possibility of Best Buy becoming the sponsor for Matt Kenseth has definitely intensified recently and today those rumors become a reality.
Best Buy announced on their webiste on Tuesday morning that they will be joining Roush-Fenway Racing and partnering up with Matt Kenseth and Carl Edwards for the next season. The electronics retailer will be a a two-race primary sponsor for Edwards and a nice-race primary sponsor for Kenseth, as well as an associate sponsor for both cars.
“Best Buy is thrilled to announce this new NASCAR sponsorship deal with Roush Fenway Racing,” said Drew Panayiotou, senior vice president of marketing for Best Buy. “Roush-Fenway Racing is a great fit for Best Buy Racing. NASCAR continues to be a relevant way for us to connect with our customers. Our goal is to reach our target audiences in a meaningful way, while maximizing the value of our marketing and sponsorship investments.”
Best Buy has been a NASCAR sponsor for the past 7 years. Most recently they had been teamed up with A.J. Allmendinger and the No. 43 Ford of Richard Petty Motorsports. Allmendinger finished the 2011 season 15th in points.
This is important for both Roush-Fenway Racing drivers. Crown Royal left the hood of the No. 17 at the end of the season. Jack Roush pledged to race the No. 17 even if no sponsor were to be found for the hood of the car for the complete 2012 season.
“We are extremely pleased to announce this partnership with Best Buy,” said Roush Fenway co-owner Jack Roush. “Best Buy is an industry leader and a top brand globally. They do a great deal to market and support their teams and we are pleased to be working with an organization that is as enthusiastic about racing as Best Buy. We feel it is a great fit with our organization and we look forward to a great partnership together.”