Earlier this week, Quicken Loans announced that it’ll be “doubling down” in regards to its sponsorship of Ryan Newman’s No. 39 Chevrolet, going from being primary sponsor on the car for nine races this year to 18 in 2013.
At Talladega Superspeedway on Friday, team co-owner and driver of the No. 14, Tony Stewart, announced that Bass Pro Shops has come on board to sponsor his car for 18 races next year. That sponsorship fills the void that would have been left upon the departure of Office Depot at the in of 2012.
Stewart already had a professional relationship with Bass Pro and its CEO, Johnny Morris, prior to the deal for the outdoor retailer to join the SHR sponsor roster. Bass Pro Shops has sponsored Stewart-owned sprint cars and Stewart has had a personal services deal with the company for several years.
“We got introduced and started working together,” Stewart said. “It’s grown over the years. There was never an opportunity like this to do something together until now. The best part is, it’s not just a business partnership, but a friendship that has evolved.”
Bass Pro shops leaves behind Earnhardt-Ganassi Racing to join the Stewart-Haas organization. At EGR, Bass Pro Shops was a primary sponsor of Jamie McMurray’s No. 1 car for several races.
“Our agreement came to an end (with EGR) and had a once-in-a-lifetime chance to do something with Tony,” Morris said. “We’re still really close with Chip (Ganassi) and Jamie and hope to do some things with them in the future.”
Bass Pro Shops plans to continue its relationship with Richard Childress Racing, though, where it is primary sponsor for the No. 3 truck driven by Ty Dillon in the Camping World Truck Series and sometimes sponsors the No. 3 car in the Nationwide Series for driver Austin Dillon.
“No doubt, our involvement in NASCAR was a big part of building our brands,” Morris said. “We think racing helps grow the sports of hunting and fishing.”
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