In NASCAR, drivers sometimes lose their rides because of a lack of sponsorship, and sometimes teams close up shop for the same reason. Now, it looks like the Pit Crew Challenge, a favorite event leading up to the May Sprint All-Star Race, has fallen victim to the same fate.
The Sprint Cup Series title sponsor previously served as title sponsor of the event held at Time Warner Cable Arena in Charlotte, just as it was title sponsor of the All-Star Race. But Sprint pulled sponsorship from the Pit Crew Challenge to title sponsor the Sprint Unlimited exhibition race at Daytona (Fla.) International Speedway in February. That race was formerly sponsored by Budweiser.
That left NASCAR searching for a sponsor for the Pit Crew Challenge, a search that had been going on since January, according to a recent report by The Sporting News. According to the report, that search failed, and as a result the Pit Crew Challenge has been cancelled for 2013.
“While we remain committed to continuing the unique competition that the pit crew challenge offers our teams and our fans, the event won’t be held this year,” NASCAR spokesman Kerry Tharp was quoted by The Sporting News as saying.
The Pit Crew Challenge determined pit selection for the Sprint All-Star Race. With the event eliminated, at least for this year, qualifying results for the All-Star Race will be used to determine pit selection, the same as it is used for pit selection for regular, points-paying races.
– Photo courtesy of Getty Images for NASCAR