Beginning in 2015, NBC will be back in the business of broadcasting NASCAR races, accoring to an announcement from NASCAR on Wednesday. NBC will replace ESPN/ABC and TNT and join FOX in its coverage of NASCAR.
“Acquiring the rights and bringing NASCAR back to NBC comes at an important point in time for NBC Sports Network, NBC, and all of our distributors and affiliates,” NBC Sports Group Chairman, Mark Lazarus said. “We look forward to working with Brian and his management team, who have brought a renewed focus to NASCAR’s intersection of sports and technology.”
NBCUniversal, through NBC and the NBC Sports Network will broadcast the final 20 Sprint Cup Series races of the season, the final 19 Nationwide Series races and select regional and touring series events. The deal will run through the 2024 season.
The deal also includes the Sprint Cup Series awards banquet on NBC. It’ll mark the banquet’s first time on network television since 2009. Seven of the 20 Sprint Cup races will be shown on NBC, with the other 13 on the NBC Sports Network. Four Nationwide races will be on NBC, with the other 15 being shown on NBCSN.
NBC will also air practice and qualifying sessions during its part of the schedule, the NASCAR Hall of Fame Induction Ceremony, and the awards banquet for the Nationwide and Camping World Truck Series. The network also had rights to broadcast events from the NASCAR K&N Series, NASCAR Whelen Modified Tour and the NASCAR Toyota Series.
“NBC is known for being an exceptional partner and delivering outstanding production quality and the presentation of live sports, as well as its broad portfolio of broadcast and digital properties, so we are thrilled with the commitment they have made to NASCAR and its future,” NASCAR Chairman and CEO Brian France said. .”We know this partnership will yeild great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives. Our new partnership with NBC and the recent extension by FOX validate the strength of our fan base and the many bod steps we have taken the last several years to provide fans with better, more accessible racing.”
Between FOX’s portion of the Sprint Cup schedule and NBC’s, there are three Sprint Cup races for which TV coverage is accounted. NASCAR is, reportedly, working on a separate deal for those races. FOX, which owns the rights to the entire NASCAR Camping World Truck Series schedule through its SPEED Channel, will continue with that series, showing all series races on its new FOX Sports 1 that SPEED will be turning into in mid-August.
As for the Nationwide Series, the first half of that circuit’s schedule remains unsold. Currently, ESPN/ABC broadcasts the entire series schedule. As mentioned above, NBC/NBC Sports Network will have the rights to the second half of the schedule, beginning in 2015.