With so many companies going all out, both in creativity and spending, in creating 30-second masterpieces, a.k.a. commercials, to be aired during the Super Bowl, viewing of the commercials, themselves, seem to become about as big of an event as watching the Super Bowl, itself. Some people who couldn’t care less about football even tune in to the game just for the commercial.
Television coverage of Sunday’s 2014 Super Bowl, featuring the Denver Broncos and Seattle Seahawks, will even feature something for the NASCAR-fan-Super Bowl-commercial-watching enthusiasts. Yes, there will be the obligatory GoDaddy ad featuring Danica Patrick, but this year, there’s more from a NASCAR standpoint.
NASCAR, itself, has made a commercial to promote the Feb. 16 Sprint Unlimited at Daytona (Fla.) International Speedway. That commercial spot will star Miss Sprint Cup, along with six-time champion Jimmie Johnson and four-time champ Jeff Gordon.
NASCAR’s most popular driver, Dale Earnhardt Jr., will star in a commercial for sponsor Diet Mountain Dew. In this spot, Earnhardt arrives on the scene doing burnouts after being beckoned by a “Dale call,” a play on duck calls. This commercial is scheduled to air during pregame coverage.
As for that Patrick ad — this year’s GoDaddy/Danica Patrick spot will feature a muscled-up Patrick running alongside a group of bodybuilders. It’s scheduled to air during the second half of the big game.
The Super Bowl will be live on FOX at 6:30 p.m. ET. As for the aforementioned Sprint Unlimited — it’ll be on FOX Sports 1 at 8 p.m. ET on Feb. 16.