NASCAR has quickly grown to become one of the biggest sports in North America and will have its Super Bowl of races this Sunday when drivers start their engines at the Daytona 500. This years race marks the 55th running of the Daytona 500 and over that time NASCAR has become incredibly popular and , there has been a decline in ticket demand for this years race.
The Daytona 500 presently has an average ticket price of $232 but has a very low Get-in price of just $58 to watch this historic race. However these prices are sure to rise in the coming years as the Daytona International Speedway has announced that 2014 will be the last year where the seating arrangement will be as it currently sits for the track will be eliminating 46,000 seats in the grandstand along the backstretch, the majority of which were priced under $100. This seating reconfiguration will lead to less seats while will undeniably cause higher ticket prices for other sections at the track. Currently the Daytona 500 is just a mere two days away and there are still Daytona 500 tickets available which begs the question if NASCAR can’t sell out its biggest race of the year what races can it sell out?
One explanation for why this has become the case has been the betterment of the viewer experience from home. There are a multitude of reasons as to why this has happened, the first of which has to do with the amount of cameras covering the race. When NASCAR first started to air its races on television there was only a limited number of cameras dedicated to covering the action, offering limited views of the race from only a few camera angles. Nowadays there are hundreds of cameras recording every second of the action from every angle and even have some placed inside the cars with drivers so fans can see and hear what the drivers do. Additionally the development of high definition has impacted this as well as fans can see the races in high definition from home and don’t have to spend a ton of money to go to a NASCAR race. As a result fans now are more inclined to stay at home and watch a race rather than go to one in person.
As an added draw for fans, Luke Bryan is scheduled to be part of the Daytona 500 festivities. Prior to the race, Bryan will be putting on a pregame show at Daytona International Speedway for the NASCAR fans in attendance. Coincidentally, Daytona 500 tickets are listing at virtually identical prices to Luke Bryan concert tickets on the secondary market.
Bryan’s My Kind of Night tour began on January 16 in Columbus, Ohio, and will run through October 25 when it reaches its conclusion at the Hollywood Bowl in California. Supporting the tour are fellow country artists Lee Brice and Cole Swindell. They will accompany Bryan on each stop of the tour with the exception of festival and stadium dates. Tickets for many of the earlier dates on the tour have reportedly sold out quite quickly, and some later dates are already sold out as well. For the shows that still have tickets available on the primary market, quantities are limited and seat selectivity has become difficult. As a result of high demand, the secondary market for Bryan’s tour has been quite strong. According to TiqIQ, there are currently over 75,000 Luke Bryan tickets available on the secondary market. These tickets are listed at an average price of $262.45, a significant premium over the $70 and $40 dollar price points for lower sections and upper sections respectively on the primary market.